choosing proper key words for your site

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance.

 There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

   The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.

   For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.

   The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.

     Key words can also be found by some online keywords searching tools.Among all of them Google Adwords is the Best tool.It provides detailed information about all related keywords and their statistics.

   Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare search queries that should be taken into account – rare search queries may provide you with less visitors overall, but more targeted visitors.

Indexing a site on search engine

     Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. If a page is present in the search engine index, it can be displayed in search results otherwise, the search engine cannot know anything about it and it cannot display information from the page..

     There are two ways to index a site in search engine.

1. Register your site to a search engine manually if it provides this service.
2. Let the robots of search engines find them automatically.

To make your site search engine robots friendly then folllow rules below:

*   Try to make any page of your site reachable within 3 mouse clicks from your home page.Sitemap provides this usability.

*   Do not make common mistakes stated here earlier.

*   Remember that search engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.

     The behavior of search engine robots can be controlled by making robots.txt file.This file allows you to explicitly permit or forbid them to index particular pages on your site.

     The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the site. After the server is restarted, the site should eventually reappear in the index.

mistakes done by SEO frequently

1.Use of Graphical header and menus

    Very often sites are designed with a graphic header.The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

    Internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.

2.Use of session ID

    Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.If you want to improve your site's SEO then it is advisable to avoid the use of session in your site.

3.Hidden Text(SEO deception method)

Hidden text (E.g.text color is same as backgrount color) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout.this invisible text will be seen by search robots. The use of such deceptive(fraud) optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.

4.One-pixel links(SEO deception method)

Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.

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